VINEYARD BUSINESS IDENTITY AND MARKETING

Every business has an identity – that is a commonly held impression of its character within its market.  For example, those of us involved in the winegrape industry hold certain perceptions about other vineyard businesses we know and wineries we deal with.  Some...

LWC WELCOMES BOB HIGHFILL

To adequately explain why I am so thrilled to be the Marketing and Communications Manager for the Lodi Winegrape Commission, I need to convey a little background. My love affair with Lodi began about 15 years ago as a regular visitor to tasting rooms throughout the...