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GROWER MARKETING COMMITTEE MEETING

July 31 @ 8:00 am - 5:00 pm

GROWER MARKETING COMMITTEE
MEETING NOTICE & AGENDA

Date: Wednesday, August 12, 2020
Time: 1:00pm
Place: Virtually, GoTo Meeting (Lodi Wine Visitor Center, 2545 West Turner Road, Lodi, CA 95242)

Go-To Meeting via computer, tablet, or smartphone: https://global.gotomeeting.com/join/11584358
Dial-In: +1 (408) 650-3123
Access Code: 115-843-581
New to GoToMeeting? Get the app: https://global.gotomeeting.com/install/115843581

The agenda for the meeting is as follows:

  1. Call to order
  2. Roll call and establishment of quorum
  3. Consideration of June 22, 2020 minutes
  4. Public Comment on Items Appearing on the Agenda (2 min limit per person)
  5. Commission & Consumer Brand Identity
    – Creative Execution Updates
  6. Marketing & Advertising
    – 2020-21 Marketing Plan Updates
    – – Advertising Partners
    – – Illustrated Stories Launch
    – Save the Old Vines Campaign (Oct.-Nov. 2020)
    – “The Modern Farmer” Series
    – – Vineyard Tech Sheets
    – – Storytelling Workshops
    – Grower Profiles
  7. Public Relations
    – PR Activities Updates
    – – Lodi White Wines Media Pitch & Virtual Tasting (Aug. 11, 2020)
    – – Lodi Wines Virtual Masterclass with Elaine Brown & SOMM Foundation (Sept. 16 & 17, 2020)
  8. FY 2020-21 Budget
  9. Report from other LWC Committees
  10. Public Comment on Items Not Appearing on the Agenda (2 min limit per person)
  11. Agenda Items for Future Meetings
  12. Set Next Meeting Date
  13. Adjourn

Action may be taken on any of the items listed above. Questions regarding the meeting should be directed to Grower Marketing Committee Chair, Kendra Altnow (209.403.8500) or Executive Director Stuart Spencer (209.367.4727). Persons with disabilities needing special accommodation should contact the Lodi Winegrape Commission (209.367.4727) at least five days prior to the meeting.

Details

Date:
July 31
Time:
8:00 am - 5:00 pm