First Paragraph: The Lodi Winegrape Commission has a long history of advancing Lodi agriculture. Over the years the LWC's policies and programs have evolved in response to the ever-changing economic, environmental, political, and social climate of California agriculture. The LWC was worked to support the changing needs of Lodi growers. The 1998 and 2003 grower surveys played important roles in guiding this evolution by providing a scientific and empirical basis for evaluating outreach and education programs, identifying grower needs, understanding grower perceptions and opinions, and tracking grower adoption of innovative agricultural practices. Survey research continues to play an important role as we look toward the future of Lodi agriculture.