VINEYARD LONGEVITY

NOVEMBER 9, 2017.  BY STAN GRANT, VITICULTURIST. Vineyards are long-term investments expected to annually generate profitable yields of high quality winegrapes over many years (Fig. 1).  Unfortunately, too often this expectation is not fulfilled.  There are three...

VINEYARD BUSINESS IDENTITY AND MARKETING

OCTOBER 19. 2017.  BY STAN GRANT, VITICULTURIST. Every business has an identity – that is a commonly held impression of its character within its market.  For example, those of us involved in the winegrape industry hold certain perceptions about other vineyard...

THE VALUE OF VITICULTURAL RESEARCH

How did California become the home of the largest new world wine industry?  While the answer is multifaceted, one factor looms large and that is viticultural research. This story begins in 1880, when the state legislature passed a law that charged the University of...