VINEYARD LONGEVITY

  Vineyards are long-term investments expected to annually generate profitable yields of high quality winegrapes over many years (Fig. 1).  Unfortunately, too often this expectation is not fulfilled.  There are three common reasons for shortened profitable...

VINEYARD BUSINESS IDENTITY AND MARKETING

Every business has an identity – that is a commonly held impression of its character within its market.  For example, those of us involved in the winegrape industry hold certain perceptions about other vineyard businesses we know and wineries we deal with.  Some...