Loading Events

« All Events

  • This event has passed.

GROWER MARKETING COMMITTEE MEETING

December 12, 2017 @ 9:00 am - 10:30 am

Grower Marketing Committee
Meeting Notice and Agenda
Sent and Posted November 27, 2017

The Grower Marketing Committee of the Lodi Winegrape Commission will meet:
Date:     Tuesday, December 12, 2017
Time:     9:00 A.M.
Place:     LWC Office, 2545 W. Turner Rd., Lodi CA

The agenda for the meeting is as follows:

  1. Call to order
  2. Roll call and establishment of quorum
  3. Review August 23, 2017 meeting minutes
  4. Public Comment on Items Appearing on the Agenda
  5. Discussion Regarding Market Research Results
  • Quantitative Research
    • Consumer Benchmarking Study
    • Trade Survey
  • Qualitative Research – Focus Groups
  • Next Steps for 2018
  1. Corporate Brand Identity/Logo
  • Status of Brand Identity Project
  • Next Steps
  1. Grape Marketing Activities
  • Winegrape Marketing Coordinator – tabling hire
  • Setting up winery meetings
  1. Advertising Campaign
  • Status of new content videos
  • Somm Journal/Tasting Panel/Clever Root status
  1. Public Relations Update
  • Social Media Planning
  • Deskside Media Visits (approve dates)
  1. Budget Review
  2. Reports from Other Committees
  3. Public Comment on Items Not Appearing on the Agenda
  4. Agenda Items for Future Meetings
  5. Set Next Meeting Date
  6. Adjourn

Action may be taken on any of the items listed above.  Questions regarding the meeting should be directed to Ben Kolber (367-8996), Kendra Altnow (403-8500) or Stuart Spencer (367-4727). Persons with disabilities needing special accommodation should contact Stuart Spencer at least five days prior to the meeting. This notice and agenda is available on the internet in Upcoming Meetings and Events on www.lodigrowers.com.

 

Details

Date:
December 12, 2017
Time:
9:00 am - 10:30 am

Venue

Lodi Winegrape Commission
2545 W. Turner Road
Lodi, CA United States
+ Google Map