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What is LODI RULES? for Tasting Room Staff
February 16, 2022 @ 5:00 pm - 6:00 pm
Date: Wednesday, February 16, 2022
Time: 5:00 – 6:00pm
Venue: Lodi Wine Visitor Center, 2545 W Turner Rd, Lodi CA
Cost: FREE, open to all tasting room staff (pre-registration encouraged)
Description: The goal of this LODI RULES happy hour is to educate tasting room staff on the LODI RULES Sustainable Winegrowing Certification Program, so that you can confidently share the environmental, social, & business accomplishments of our farmers and wineries with consumers to increase the market value of sustainable grapes and wine. Attendees will learn how to simply define sustainability with examples from the vineyard that are interesting to tasting room guests. The LODI RULES program has developed several new and exciting marketing initiatives to help sell wines carrying one of our LODI RULES seals – join us to learn more and connect with your sustainable winegrowing community over a glass of wine!
Registration: Email info@lodiwine.com by February 15 to register – use “LODI RULES happy hour” in the subject line.