BRANDING STRATEGIES IN AGRICULTURAL COMMODITIES: VINEYARD & BLOCK DESIGNATES

BY KATJA LOEFFELHOLZ. POSTED JULY 2, 2018. The prominence of vineyard-designated wines is another lesson in value-added agricultural branding which presents both the winery and the vineyard owner or lessee with a number of marketing and legal issues. Recognizing the value of vineyard designated names, vineyards have long been designating blocks within their vineyards with … Continue reading BRANDING STRATEGIES IN AGRICULTURAL COMMODITIES: VINEYARD & BLOCK DESIGNATES