Mission and Successes
In 1991, local growers gathered together and voted to fund the Lodi Winegrape Commission through a self-imposed winegrape tax. 28 years later, with its now $2,000,000 annual budget, the Commission focuses on marketing, research, and grower outreach and communications.
The Commission proudly represents 750 growers farming over 100,000 acres of winegrapes, and is successfully moving the Lodi region forward as a high quality, environmentally and socially conscious production area.
Mission (updated in 2019)
To empower all Lodi Crush District 11 winegrowers and serve their common interests to enhance the profitability of winegrape production through promotion, research, and education.
- To raise awareness of the Lodi region among the wine industry, media, and wine consumers.
- To enhance recognition of the Lodi AVA through expanded use of the Lodi appellation on wine labels, by facilitating development of wineries in the district, and by supporting wine oriented tourism.
- To provide growers with timely information, materials, education and strategies directed at business improvement.
- To facilitate two-way communication among growers and vintners concerning characteristics of quality that enhance the value of grapes and wine.
- To create opportunities for Lodi growers to supply vintners serving higher retail price segments and improve the relative value of their grapes in the California market.
- To conduct a proactive viticultural research program to maintain Lodi’s technological leadership in the winegrape industry.
- To identify and encourage implementation of environmentally benign and economically viable pest, weed, disease, and cultural strategies through the LODI RULES sustainable viticulture program.
- Over the past 27 years, the acreage of winegrapes has nearly doubled while the crop value has quadrupled. In the beginning, Lodi had only 10 wineries. We now have over 90 wineries and continue to grow. New wineries are met with a warm welcome here!
- The number of Lodi AVA-labeled wines has grown from only a handful in 1991, when the Commission was formed, to over 500 Lodi labels today.
- The Commission created and conducts the industry’s first sustainable viticulture program, LODI RULES, to sustain our vineyards for generations to come.
- The Commission operates the Lodi Wine & Visitor Center where visitors can taste wines from all over the Lodi region with trained staff and take a walk in a demonstration vineyard.
- The Commission collaborates with local vintners on the “Lodi Wine Country” Marketing Campaign which sponsors numerous events, such as ZinFest, that bring tens of thousands of wine tourists to Lodi annually.
- In 2015, Wine Enthusiast Magazine awarded Lodi their prestigious “Wine Region of the Year” award.