Grower Marketing Committee
Meeting Notice and Agenda
Sent and Posted October 1, 2017
The Grower Marketing Committee of the Lodi Winegrape Commission will meet:
Date: Wednesday, October 11, 2017
Time: 12:00 P.M.
Place: LWC Office, 2545 W. Turner Rd., Lodi CA
The agenda for the meeting is as follows:
1. Call to order
2. Roll call and establishment of quorum
3. Review August 23, 2017 meeting minutes
4. Public Comment on Items Appearing on the Agenda
5. Marketing & Communications Manager – Bob Highfill
· Update
· Writing for The Record
o Action Item
6. Market Research
· Quantitative Research
o Consumer Benchmarking Study
o Trade Survey
· Qualitative Research – Focus Groups
· Next Steps
7. Grape Marketing Activities
· Winegrape Marketing Coordinator – status of reallocation of funds
8. Corporate Brand Identity
· MeringCarson Input
9. Advertising Campaign
· Status of new content videos
· Somm Journal/Tasting Panel/Clever Root Status
10. Public Relations Update
· Social Media Planning
· Press Kit Revisions
· Future Deskside Media Visits (Dates)
11. Reports from Other Committees
12. Public Comment on Items Not Appearing on the Agenda
13. Agenda Items for Future Meetings
14. Set next meeting date
15. Adjourn
Action may be taken on any of the items listed above. Questions regarding the meeting should be directed to Ben Kolber (367-8996), Kendra Altnow (403-8500) or Stuart Spencer (367-4727). Persons with disabilities needing special accommodation should contact Stuart Spencer at least five days prior to the meeting. This notice and agenda is available on the internet in Upcoming Meetings and Events on www.lodigrowers.com