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Grower Marketing Comm Mtg CANCELLED

October 11, 2017 @ 12:00 pm - 2:00 pm

Grower Marketing Committee

Meeting Notice and Agenda

Sent and Posted October 1, 2017

 

The Grower Marketing Committee of the Lodi Winegrape Commission will meet:

Date:       Wednesday, October 11, 2017

Time:      12:00 P.M.

Place:      LWC Office, 2545 W. Turner Rd., Lodi CA

 

The agenda for the meeting is as follows:

 

1.        Call to order

 

2.        Roll call and establishment of quorum

 

3.        Review August 23, 2017 meeting minutes

 

4.        Public Comment on Items Appearing on the Agenda

 

5.        Marketing & Communications Manager – Bob Highfill

·       Update

·       Writing for The Record

o   Action Item

 

6.        Market Research

·       Quantitative Research

o   Consumer Benchmarking Study

o   Trade Survey

·       Qualitative Research – Focus Groups

·       Next Steps

 

7.        Grape Marketing Activities

·       Winegrape Marketing Coordinator – status of reallocation of funds

 

8.        Corporate Brand Identity

·       MeringCarson Input

 

9.        Advertising Campaign

·       Status of new content videos

·       Somm Journal/Tasting Panel/Clever Root Status

 

10.    Public Relations Update

·       Social Media Planning

·       Press Kit Revisions

·       Future Deskside Media Visits (Dates)

 

11.    Reports from Other Committees

 

12.    Public Comment on Items Not Appearing on the Agenda

 

13.    Agenda Items for Future Meetings

 

14.    Set next meeting date

 

15.    Adjourn

 

Action may be taken on any of the items listed above.  Questions regarding the meeting should be directed to Ben Kolber (367-8996), Kendra Altnow (403-8500) or Stuart Spencer (367-4727). Persons with disabilities needing special accommodation should contact Stuart Spencer at least five days prior to the meeting. This notice and agenda is available on the internet in Upcoming Meetings and Events on www.lodigrowers.com

Details

Date:
October 11, 2017
Time:
12:00 pm - 2:00 pm