SOIL AMENDMENTS FOR VINEYARDS – WHAT ARE THE BENEFITS?

October 26th, 2017
SOIL AMENDMENTS FOR VINEYARDS – WHAT ARE THE BENEFITS?

  Soil amendments are materials incorporated into the soil in vineyards to improve their soils’ physical, chemical, and biological properties. The three most common amendments are gypsum, compost, and lime. In recent years, there has been increasing interest in biochar as this material is becoming more available commercially. The jury is still out on how to best use biochar to improve soils, so we are not going to deal with…

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VINEYARD BUSINESS IDENTITY AND MARKETING

October 19th, 2017
VINEYARD BUSINESS IDENTITY AND MARKETING

Every business has an identity – that is a commonly held impression of its character within its market.  For example, those of us involved in the winegrape industry hold certain perceptions about other vineyard businesses we know and wineries we deal with.  Some of them are favorable and some are otherwise. Accordingly, your vineyard operation has an identity, even if you make no effort to affect one. Since a vineyard…

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FIRE DISASTER RELIEF #CAWineStrong

October 12th, 2017
FIRE DISASTER RELIEF #CAWineStrong

Wine industry leaders have formed a support network to provide immediate assistance and long-term aid to victims of the fires ravaging Northern California and are calling on the national wine community for additional help. Organized by a group of association leaders representing the Golden State’s major winegrowing regions, support efforts include fundraising and creation of an online resource where vintners can find and offer resources, such as generators, trailers, lodging…

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PREMIUMIZATION – WHAT’S IT MEAN FOR LODI?

October 5th, 2017
PREMIUMIZATION – WHAT’S IT MEAN FOR LODI?

Premiumization.  It’s a word that prevails today when attempting to describe a main characteristic of the wine business.  You won’t find this word in the Merriam-Webster, Cambridge or Oxford Dictionaries, but according to Wiktionary on-line, it’s “The move toward more expensive premium products.”  Specifically, this word in the wine business describes the idea that consumers are demanding “better” and are willing to pay for it, or as we commonly say,…

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